Rumors that Amazon will increase their social function in the Tablet PC games

Amazon will release new tools make it easier for developers to add social features to narrow the Apple Tablet PC (iPad cases) market lead in the Kindle Fire Tablet PC Game.

The source said, Amazon will release new tools to the digital game developers at the end of July. Amazon plans yet to be announced, the source requested anonymity. After the release of the new tools, developers can add a variety of functions in the game, which includes monitoring user game won numerous awards, and track the scores list.

Amazon CEO Jeff Bezos is committed to making the Kindle Fire game more attractive to enhance the sales of equipment. Tablet PC market $ 66.4 billion, the Amazon Kindle Fire accounted for 17% market share, Apple iPad (iPad leather cases) accounted for 55% share. Amazon hopes to attract developers to its share of the global social gaming market bigger a cake. U.S. investment bank Lazard Capital Markets expects the global social gaming market by 2015 will reach $ 8.98 billion.

Cat Griffin Amazon spokesman declined to comment.

Amazon behind Apple in the application downloads. Amazon App Store launched in March 2011, there were only 4000 applications, but now has grown to 43,000, but the App Store of Apple, Google applications has exceeded 600,000. Amazon app store sell Android applications, per-user revenue is higher than the Google application store.

According to data released by the application and analysis firm Flurry, Apple iTunes App Store for every $ 1 in revenue, the Amazon App Store will earn 89 cents a share, Google stores to earn 23 cents. Amazon also has taken steps to let the application more attractive, from the beginning of April this year, they allow the user to purchase within the application to match the functionality provided by Apple and Google.

Increase the diversity of application stores is also the Amazon part of the strategy to enhance the Kindle tablet needs, the Tablet PC is listed in the last year in November to obtain revenue through sales of digital music, books, movies and applications. RBC Capital Markets analyst Ross Sandler is expected to sell movies, books, and provide application download, Amazon Kindle Fire equipment to earn 136 dollars in January this year.

According to data released by market research firm IDC, the Kindle Fire in the fourth quarter in the global tablet PC market share of 17%, while the Apple iPad (iPad leather cases) to 55%.