iPad 2 is still hot as the biggest rival of The new iPad

Apple released high-definition display screen The new iPad in March of this year, also cut the retail price of the old section of the iPad. Due to lower prices for the iPad 2, more and more discouraged consumers on the iPad 2 now are beginning to purchase this product. According to Consumer Intelligence Research Partners, hereinafter referred to as CIRP study released data, we found that, since the advent of The New iPad on March 16, its sales accounted for about 59% of all iPad sales, but sales of the iPad 2 also accounted for 41% of all iPad (iPad leather cases) sales share, the strength of the same can not be underestimated.

CIRP joint founder Josh Lowitz said: "This study shows that the market performance of The New iPad since its inception on March 16, we found that the new iPad did a very good job, and even contrary to our expectations but at the same time, the iPad 2 of sales performance is also excellent, it seems of The New iPad, but promote the iPad sales ".

CIRP Partner Michael Levin said, Apple's sales strategy is very smart, apple always release new products quickly eliminated the old models but now, as The New iPad and iPhone 4S (iPhone 4s cases) advent of the Apple has changed the marketing strategy.

Of course, in addition to the old section iPad sales continued to hit the old section of the Apple iPhone equally well. According to CIRP data show that except iPhone 4S, the iPhone (iPhone cases) sales also accounted for 27% of total sales.

In addition, according to data recently released by IDC, the global sales of Amazon's Kindle Fire fell from 4.8 million in Q4 2011 to 750 000 to the previous quarter. Apple iPad market performance is still very strong, rising to the current 68% from the original 54.7 percent market share continue to erode the market share of non-iPad tablet. If Apple continues to use this low-cost strategy, I think only Microsoft Windows may have hope to save the non-iPad tablet manufacturers veering.