TomTom announced to provide data relevant to the Apple map service

Dutch navigation device maker TomTom announced Tuesday that the company will provide Apple's map service map data. Through this transaction, it will help the TomTom respond to traditional satellite navigation equipment sales to decline in the impact to the performance of the company.

TomTom said the company signed a global agreement on the maps and related information with Apple (iPhone cases). Although TomTom could not suply more details. By the news to promote the TomTom share price rose 14 percent in Tuesday morning trading.

TomTom Apple Map Service announced that it will provide the map data, Apple said Monday at the annual developer conference, the company's strong launch its own mapping service, to replace Google map, the iPhone and iPad tablet the default navigation system. Apple (iPhone cases) said its own map services will include the proposed route (turn-by-tur) navigation function, called "Night closure of City 3D map, as well as real-time traffic flow report.

Market analysts said that this transaction is beneficial to TomTom, the company's sales of personal navigation devices is suffering from the decline. Independent satellite navigation devices (satnavs) is the foundation of the TomTom business, and now the business has been in trouble. As smart phones and tablet PCs with navigation software, an independent satellite navigation devices were sold in the long-term decline.

Netherlands SNS Securities analyst Martijn den Drijver, dealings with Apple (iPhone cases) to boost the TomTom, because Apple has a huge user base. "But because the details of the transaction is not clear, Dean - Hood River to the deal will affect the TomTom Apple applications, and set up an independent satellite navigation sales doubts.

RABOBANK thus raised the TomTom's stock rating. The bank's investors, the report pointed out that "We believe that TomTom will not only provide map services, but also will provide content and high-value transport services."