2012年6月12日星期二

Chinese market become Apple's performance engine Apple urge developers focus Chinese market


Apple advanced software engineering vice president Craig Federighi say to the present developers, do prepare apps to enter the Chinese market, urging the developers concerned about China market at the WWDC conference on Monday.

Recent quarters, the Chinese market has become one of the important driving forces of the beautiful performance of the Apple (iPhone accessories) earnings. In April, Apple announced quarterly results, revenues from Greater China reached a record $ 7.9 billion increase over last year to nearly three times. Apple CEO Tim Cook said at the time, "such a good performance in the Chinese market, it is incredible." In fact, Apple Greater China 2012 revenues of more than 12.4 billion U.S. dollars in the first half year, only less than 2011 full-year revenue of $ 1.1 billion.

For these reasons, it is not difficult to understand why Apple (iPhone accessories) take so much length to describe software updates for the Chinese market in this year's WWDC conference. Apple iOS and OS X features customized specifically for the Chinese consumers, and repeatedly mentioned in the WWDC opening speech.

In the upcoming iOS, Apple (iPhone accessories) Safari browser add Baidu as a search engine option. At the same time, Apple will add Youku, Tudou and other video sites and Sina microblogging added to the share option to the content. Apple has also enhanced the Chinese input method, doubling the number of handwritten Chinese character. Finally, Siri will also be updated to support Mandarin and Cantonese.

In OS X Mountain Lion system, Apple also added other than Siri characteristics, as well as other specific changes in the Chinese market. The new search feature will support Simplified Chinese, the new mail program will support the mainstream of Chinese E-mail services such as QQ mailbox, NetEase 126 and 163 mailboxes.

Mac achieve incredibly rapid growth in China, Apple advanced software engineering vice president Craig Federighi say in today's presentation, do a good job for your application to enter the Chinese market.

This is an important global development proposal, and it’s also Apple's major friendly information for release of Chinese market. Clearly, Apple look Chinese market as a huge opportunities market.

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