The analysts said Apple will release mini iPad in October

Investment company Pacific Crest analyst Andy Hargreaves on Thursday released a report forecast that Apple will release 7.85 inches display a configuration iPad, 8GB of storage capacity, for sale price $ 299 in this October.

Hargreaves wrote in the report, we expect the 8GB of storage capacity of 7.85 inches of the entry-level iPad price of $ 299, the first when the gross margin was 31% and we expect the first quarter of fiscal year 2013, Apple will expected to sell 10 million units, 7.85 inches iPad throughout the year shipments will reach 35.2 million units. we expected based on the estimated components ordered, on the iPad mini shipments does not exceed the apple production. we estimate that the iPad the mini 9.7 inches the iPad (the new iPad cases) encroachment rate was 25%, that is, the iPad mini shipments for each additional four 9.7 in. iPad shipments decreased by 1, therefore, our fiscal year 2013 before the iPad shipments is expected to be 65.2 million units to 9160 million units.

There has long been rumors that Apple (iPhone 4s cases) 7 inches in the development version of iPad, but Apple never say yes or no.

Tom Mainelli, a market research firm IDC research director of mobile networking equipment sector, launched the iPad mini to further consolidate the dominant position of Apple in the Tablet PC market.

Hargreaves said, Apple may eliminate $ 399 iPad 2 (iPad 2 cases), a similar price to launch a storage capacity of 16GB iPad the mini. He also expects that Apple will be released in October, the new 9.7 in. iPad configuration lighter batteries, oxide TFT display, the camera will be installed at the new location.

The Hargreaves raised Apple price target from $ 630 to $ 690.

Rumors that Amazon will increase their social function in the Tablet PC games

Amazon will release new tools make it easier for developers to add social features to narrow the Apple Tablet PC (iPad cases) market lead in the Kindle Fire Tablet PC Game.

The source said, Amazon will release new tools to the digital game developers at the end of July. Amazon plans yet to be announced, the source requested anonymity. After the release of the new tools, developers can add a variety of functions in the game, which includes monitoring user game won numerous awards, and track the scores list.

Amazon CEO Jeff Bezos is committed to making the Kindle Fire game more attractive to enhance the sales of equipment. Tablet PC market $ 66.4 billion, the Amazon Kindle Fire accounted for 17% market share, Apple iPad (iPad leather cases) accounted for 55% share. Amazon hopes to attract developers to its share of the global social gaming market bigger a cake. U.S. investment bank Lazard Capital Markets expects the global social gaming market by 2015 will reach $ 8.98 billion.

Cat Griffin Amazon spokesman declined to comment.

Amazon behind Apple in the application downloads. Amazon App Store launched in March 2011, there were only 4000 applications, but now has grown to 43,000, but the App Store of Apple, Google applications has exceeded 600,000. Amazon app store sell Android applications, per-user revenue is higher than the Google application store.

According to data released by the application and analysis firm Flurry, Apple iTunes App Store for every $ 1 in revenue, the Amazon App Store will earn 89 cents a share, Google stores to earn 23 cents. Amazon also has taken steps to let the application more attractive, from the beginning of April this year, they allow the user to purchase within the application to match the functionality provided by Apple and Google.

Increase the diversity of application stores is also the Amazon part of the strategy to enhance the Kindle tablet needs, the Tablet PC is listed in the last year in November to obtain revenue through sales of digital music, books, movies and applications. RBC Capital Markets analyst Ross Sandler is expected to sell movies, books, and provide application download, Amazon Kindle Fire equipment to earn 136 dollars in January this year.

According to data released by market research firm IDC, the Kindle Fire in the fourth quarter in the global tablet PC market share of 17%, while the Apple iPad (iPad leather cases) to 55%.

iPad 2 is still hot as the biggest rival of The new iPad

Apple released high-definition display screen The new iPad in March of this year, also cut the retail price of the old section of the iPad. Due to lower prices for the iPad 2, more and more discouraged consumers on the iPad 2 now are beginning to purchase this product. According to Consumer Intelligence Research Partners, hereinafter referred to as CIRP study released data, we found that, since the advent of The New iPad on March 16, its sales accounted for about 59% of all iPad sales, but sales of the iPad 2 also accounted for 41% of all iPad (iPad leather cases) sales share, the strength of the same can not be underestimated.

CIRP joint founder Josh Lowitz said: "This study shows that the market performance of The New iPad since its inception on March 16, we found that the new iPad did a very good job, and even contrary to our expectations but at the same time, the iPad 2 of sales performance is also excellent, it seems of The New iPad, but promote the iPad sales ".

CIRP Partner Michael Levin said, Apple's sales strategy is very smart, apple always release new products quickly eliminated the old models but now, as The New iPad and iPhone 4S (iPhone 4s cases) advent of the Apple has changed the marketing strategy.

Of course, in addition to the old section iPad sales continued to hit the old section of the Apple iPhone equally well. According to CIRP data show that except iPhone 4S, the iPhone (iPhone cases) sales also accounted for 27% of total sales.

In addition, according to data recently released by IDC, the global sales of Amazon's Kindle Fire fell from 4.8 million in Q4 2011 to 750 000 to the previous quarter. Apple iPad market performance is still very strong, rising to the current 68% from the original 54.7 percent market share continue to erode the market share of non-iPad tablet. If Apple continues to use this low-cost strategy, I think only Microsoft Windows may have hope to save the non-iPad tablet manufacturers veering.

Acer cut the 2012 ultrabook sales plan Maybe because the cost is too high

Intel has been promote ultrabook. Ultrabook is famous because Intel has introduced the influential advertising to enhance its visibility does not mean that their own is so popular.

In fact, the ultrabook price is still too expensive, although Intel has promised to solve this problem this year. However, any company, even Intel's central processing unit (CPU) giant, as its own power can not launch a full range of products. In other words, the PC manufacturers must reach an agreement to share the production share in order to launch ultrabook.

Let Intel chagrin that Acer has decided in 2012 to cut ultrabook producing plan. In other words, Acer does not intend to increase the ultrabook sales to reach 25-30% of the total notebook sales, but to reduce the ultrabook sales to 12-20%.

"DigiTimes” reported that a sudden change of Acer's strategy, Intel has begun to seek help from upstream suppliers, regardless of the outcome.

If we guess, Acer’s view for ultrabook is more pragmatic than Intel. Through Intel try their best to make the price low enough ($ 700 / € 527.94), Acer and other brands (Toshiba, Samsung, Asus) also did not show a particularly large investment interest.

Increased labor costs and the high cost of the custom components of ultrabook production also lagging the development of ultrabook.

Combination of all these reasons, Acer and other companies in the industry set such high target is indeed surprising. The entire notebook market downturn due to the prevalence of the Tablet PC, we also know that the extended product range to seize the market. But we must recognize that such worries have been exaggerated. At least at the present situation, Acer think the customer interests in ultrabook will be later a quarter or two than Intel expected.