Acer cut the 2012 ultrabook sales plan Maybe because the cost is too high

Intel has been promote ultrabook. Ultrabook is famous because Intel has introduced the influential advertising to enhance its visibility does not mean that their own is so popular.

In fact, the ultrabook price is still too expensive, although Intel has promised to solve this problem this year. However, any company, even Intel's central processing unit (CPU) giant, as its own power can not launch a full range of products. In other words, the PC manufacturers must reach an agreement to share the production share in order to launch ultrabook.

Let Intel chagrin that Acer has decided in 2012 to cut ultrabook producing plan. In other words, Acer does not intend to increase the ultrabook sales to reach 25-30% of the total notebook sales, but to reduce the ultrabook sales to 12-20%.

"DigiTimes” reported that a sudden change of Acer's strategy, Intel has begun to seek help from upstream suppliers, regardless of the outcome.

If we guess, Acer’s view for ultrabook is more pragmatic than Intel. Through Intel try their best to make the price low enough ($ 700 / € 527.94), Acer and other brands (Toshiba, Samsung, Asus) also did not show a particularly large investment interest.

Increased labor costs and the high cost of the custom components of ultrabook production also lagging the development of ultrabook.

Combination of all these reasons, Acer and other companies in the industry set such high target is indeed surprising. The entire notebook market downturn due to the prevalence of the Tablet PC, we also know that the extended product range to seize the market. But we must recognize that such worries have been exaggerated. At least at the present situation, Acer think the customer interests in ultrabook will be later a quarter or two than Intel expected.