2012年4月26日星期四

The analysts said Microsoft should sale Bing for $ 5 billion to Facebook


Japan's Nomura Securities analyst Rick Sherlund said on Friday that Microsoft should sale the search engine business to the social networking site Facebook, which will help both companies to better engage in confrontation with Google. Rick Sherlund expects the transaction price is about 5 billion U.S. dollars.

Sherlund said, "If Microsoft and Facebook, the real motive is to prevent the complete monopoly of the Google Web search market, Microsoft should consider cooperation with Facebook." The analyst said, as the world's largest software manufacturer, Microsoft
defeat to Google in Internet search engine market. If you eliminate the will to deal with the impact performance of the company, Microsoft's earnings per share to be able to add 6-8%. In addition, Facebook will also benefit from this transaction.

Sherlund believes that Facebook really need to get involved in the search business, the business is expected to greatly enhance Facebook's revenue. Sherlund
said that Microsoft already holds nearly 2 percent stake in Facebook, which also paved the way for further cooperation of two companies in the future. The analyst believes that the search engine is sold to Facebook, even if there is no any related expenses, Microsoft would still be able to get about 80% of search traffic from Facebook.

Sherlund expected that the purchase price of $ 5 billion, equivalent to twice the Microsoft network services sector in 2011, $ 2.5 billion revenue.
The analyst also expects Microsoft will be business loss of $ 2 billion, the company's operating margin was -6%. He said, "If Microsoft's purpose was to compete for Google, the company (cell phone cases wholesale) is best to abandon the business because it can affect the relationship between Microsoft and Facebook."

Microsoft on Thursday reported a third quarter ended March 31, the company's net profit of $ 5.11 billion, earnings per share of $ 0.60. The third quarter of fiscal 2011, Microsoft's net profit of $ 5.23 billion and earnings per share of $ .61. Microsoft's fiscal third-quarter operating profit was $ 6.37 billion $ 5.71 billion a year earlier. Microsoft third-quarter revenue of $ 17.41 billion, an increase of 6 percent compared with $ 16.43 billion in the same period last year. Which contains will be the Microsoft Network Services revenue was $ 710 million a year earlier to $ 670 million; operating loss of $ 480 million a year earlier operating loss of $ 780 million.

Microsoft's stock price on Friday in regular trading on the Nasdaq Stock Market rose $ 1.41, or 4.55 percent, to close at $ 32.42. Over the past 52 weeks, Microsoft's minimum share price of $ 23.65, the highest price is $ 32.95.

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