2012年5月17日星期四

Rumors that Apple has ordered larger screens and will put on production next month

According to media reports, informed sources, Apple has ordered to Asian suppliers for the new generation of iPhone, a larger screen size, this display is larger than the existing iPhone screen. Expected that Apple will released a new iPhone later this year.

Sources pointed out that Apple ordered display will begin production next month, Apple's latest iPhone 4S 3.5 inch screen, this display diagonal length of at least 4 inches.

Face of fierce competition from Samsung, Apple is trying to make iPhone become more attractive product. Samsung replace Nokia become the world's largest mobile phone manufacturer at this year's first quarter, recently launched a new flagship smartphone for 4.8 inch display screen. It is also one of largest screen smartphones in the market.

So far, Apple has never changed the size of the iPhone display, since its listing in 2007, the iPhone display has maintained a 3.5 inch size. Industry analysts expect Apple will release the next generation of the iPhone this fall. And they are currently working with a number of display manufacturers LG, Sharp, and Japanese display company cooperation.

Similarly, Apple iPad Tablet PC has remained the same size, while other vendors have introduced a series of different size tablet computer products. The Wall Street Journal has reported that in February this year, Apple is testing smaller than the existing 9.7 inches iPad iPad Tablet PC.

Apple spokesmen declined to comment.

Apple with the iPhone successfuly define the smart phone, but the smart phone market rapid development recent years and today's smart phone market is flooded with different brands, different sizes and different price smartphone.

As the world's most valuable companies, Apple is facing strong competition from Samsung. Samsung mobile phone is more abundant species.
These two vendors share of smart phones together account for more than half of the global smartphone market share. The market research firm Strategy Analytics data shows that Samsung smartphone sales in the first quarter of this year to 44.5 million, accounted for 30.6 percent of the global smartphone market share more than Apple, Apple iPhone sales in the first quarter to 35.1 million accounted for 24.1 percent share in the global smart phone market.

Industry analysts expect Samsung smartphone sales will double this year, next-generation iPhone will also promote the sales of the Apple smartphone.

Samsung said the new flagship mobile phone Galaxy S III will land the European market this month, and land U.S. market this summer, Galaxy S III with a 4.8-inch display, larger than the existing Galaxy S II 4.3-inch display. The other major smart phone manufacturer HTC of Taiwan also has a screen size of more than 4 inches smart phone models.

Mizuho Investors Securities analyst said Apple's next-generation iPhone on a bigger screen does not necessarily follow the trend of competitors' practices. The analyst said, Although the smart phone market has shown a trend of diversification, iPhone is still the market leader in the industry. A whole are concerned about the movements of the Apple, the iPhone advantages exist in the overall experience of the user interface and applications, screen size is not the decisive characteristics. Apple introduced a low-cost iPhone, then this would suggest that the changing market environment has begun to affect apple.

iPhone is still Apple's huge growth engine, the best-selling smartphone in the Asian market is a key factor behind Apple this year, the first quarter of bright earnings. The first quarter of this year, Apple's profit almost doubled iPhone sales increased by 88%.

In addition to the intense competition in the smartphone market, Samsung and Apple confront at court. Apple allegations that Samsung violated its smartphone design and patent last year. Samsung filed a counterclaim on it.
At the same time, Apple and Samsung is also a relationship of interdependence. Apple is the largest customer of Samsung parts department. This department produce key components of smart phones and tablet PC chip and display screen.

Apple does not manufacture their own products, it’s the same with other major consumer electronics brands. Apple uses the product of the main components from Asian suppliers and emploies professional manufacturers for assembly of products, many manufacturers from Taiwan and in mainland China carry out a wide range of business.

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